Advertising Cookbooks: Corporate Advertising

Five Roses Cook Book

     Corporate advertising in the early 1900s largely utilized print media. Cookbooks, a common item in Canadian kitchens, were a popular means of advertising for corporations because they offered accessible and useful information about the versatility of their products. Due to industrialization and the growth of food manufacturing in late-nineteenth century Canada, companies capitalized on the growing Canadian population who desired to purchase more packaged foodstuffs. Because of stiff competition for consumers’ business, individual products were marketed in a variety of new ways, and the production of corporate cookbooks became a common tactic.

Advertising Cookbooks: Corporate Advertising