This postcard depicts a map of Scotland with a tour route traced in red, and the words "The Lady of the Lake and Trossachs Tour" emblazoned across the front. This title is in reference to the extended poem "The Lady of the Lake" by Walter Scott. Cards such as these that pertain to an actual paid and organized experience not simply a location could be used for many purposes, for example as a memento from a trip, a way of sharing an experience with a loved one, or even as an advertising tool. 

The backside of the postcard

It can be assumed by the blank backside and the stamp in the corner denoting the card’s half- penny prince that this postcard would have been in circulation around the mid-1870s, as that was the norm at the time due to postal regulations (Ferguson 169). Published in Edinburgh, very little could be found about the physical postcard or its publisher, Robert S. Shearer, so it is unknown whether this was intended to be part of a series, however, the impact that Walter Scott’s writing had on Scottish tourism was unique so it seems likely that this card was created on its own.