This booklet lends several valuable insights into the historical context of its time of relevance. 

Firstly, it indicates a high level of NGO interaction with citizens, to the point where detailed booklets outlining not just cooking methods of chicken and turkey, but also even how to build a barbecue pit, or financial incentives for staging a chicken or turkey barbecue. This rarely occurs now, unless it is from corporations advertising to people, not NGO's representing facets of industry. 

Secondly, it shows that the general public was highly receptive to tips on how to improve their cooking, especially from an officious sounding organization like the Poultry Products Inst.. Technically, this shows two things: one, that the majority of Canadians didn't already know how to barbecue chicken and turkey, and two, that this campaign (and ofcourse subsequent acceptance of poultry barbecuing) was so succesful that this booklet seems like relatively common knowledge now. 

Thirdly, it singnifies the beginning of a trend from relatively low consumption of meat in general, with the majority of the meat in Canadian diets being meat or pork, to a higher consumption of meat in general, marked most clearly by an increase in poultry consumption. (Statistics Canada)