"22 Popular Request Recipes Using The Swift’ning Make-Your-Own Mix" is written by Martha Logan who was a fictionalized figure named by Swift and Co., which were the American parent company of Swift Canadian Co. Limited. “The Martha Logan name represents [...] the practical experiences of the entire Swift & Company Home Economics Staff. Hundreds of Swift & Company food-experts, who have been serving American housewives for almost 35 years, have assumed the proud title of Martha Logan in their work on the radio and television, in the women’s magazines and newspaper’” (Driver 852).

Swift Canadian Co. made two popular products: Swift’ning Shortening and Swift Bland Lard. Swift’ning Shortening is a lard based product that was marketed as an all purpose shortening.

In this pamphlet, Martha Logan offers 22 new and different baking recipes that call for Swift Canadian Co.’s Swift’ning Shortening. Although this particular pamphlet does not provide a date for when it was issued to the general public, it is apparent that it would have been within the 1950s, shortly after they published their cookbook 77 Recipes Using Swift’ning Make-Your-Own Mix in the year 1950.