Because there is no specific date listed on the physical pamphlet, we can make assumptions that the time frame in which this was produced was the 1920s [?] because of the evidence presented on the more famous cookbook: The Five Roses Cook Book (Classic Canadian Cookbook). During the 1920s, society was experiencing the Prohibition, culinary experimentation, poverty, and modern vegetarianism.  The effects of the Prohibition on recipes altered their nature, where some noted substitutions of alcohol such as grape juice for wine, and others continued to list small amounts of alcohol (Olver, "1920s: Prohibition-era foods & speakeasy dining").  Speakeasy dining, a term used to describe a formation selling illegal alcohol beverages, also became popular in the 1920s.  These establishments often occurred at night, and were known for having poor food and unworthy service (The Encyclopedia of American Food and Drink).

During the 1920s, home cooking was commonly know for including dishes such as fruit cocktails, pineapple upside-down cake, and Jell-O molds. Inner city homes often contained refrigerators, and companies such as General Electric provided brochures offering safe meat and frozen food storage (Olver, "1920s: Prohibition-era foods & speakeasy dining").

Another important piece of evidence that can be found on this pamphlet is the context behind the title.  During this time period, it was normal for the women of the house to do stereotypical "housewife" tasks, such as cooking and cleaning.  Using this information, it can be assumed that there would never be a man or father on the cover of an advertisement that involves baking, because that was the mother's role in the household.  In comparison to today, society has evolved to commercials with all genders, as well as biracial and same-sex parents.