There is not much information on how this booklet was distributed or how much it cost when it was first produced. We do know that this booklet was mass produced because there are many copies available for purchase online from websites like Amazon and eBay. The prices of this item on these websites range from $3.96 to $24.96 American. (Amazon.com, eBay.com)
There may be other types of value associated with this item, like emotional or sentimental value. Since the booklet was produced during the war, it may be special to certain people because it connects them to that event. When it comes to that kind of value, there is no price that can match it. The range of this kind of value can also differ drastically.
This booklet is also valuable in the sense that it has research value. What that means is that this booklet can provide useful for someone looking into the Second World War and what life was like off the battlefield. The booklet provides information on how the people who stayed behind could have dealt with the rationing, as well as what efforts certain companies went to so that they could support the troops.