Origins

The pamphlet "The Five Roses Cook Book- For Mother's Little Helper" came from Five Roses; a flour company originating in Keewatin, Ontario by the Lake of the Woods Milling company in 1888 ("History | Five Roses").  On the pamphlet, the date of production is nowhere to be found, but there is a P.O. box number printed on the very last page stating its location of Montreal, P.Q. The abbreviation P.Q. which is typically only used in french-speaking provinces, allows us to infer that the location of publishing was infact Quebec, Canada. Five Roses was a very well-known brand, known for milling a fine flour that was not bleached or blended and sold all over the world ("The Five Roses Cookbook"). According to certain claims, it was the largest milling centre in the British Commonwealth ("The Five Roses Cookbook"). Five Roses released their first cookbook in order to provide inspiration and instruction to a number of women, which was a logical way to increase the market and their brand value ("The Five Roses Cookbook").

Originally, the company was named the Ogilvie Flour Mills, but had purchased Lake of the Wood Milling in which it acquired the Five Roses brand in 1954.  An iconic piece of history relating to this brand is the renowned neon sign stating Farine Five Roses located in Montreal, Quebec ("A brief history", 2009). This sign was put up in 1948, and originally said Farine Ogilvie Flour, but was changed in 1954 because of the new owners, and again in 1977 removing the word “Flour” to be in compliance with Quebec’s French legislation Bill 101 ("Farine Five Roses: How One Sign Came to Represent Our City", 2017).

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