Women used this recipe pamphlet for cooking meals for their family. In this period, women were considered the homemakers. These recipes were nutritious and simple to create.These recipes could be enjoyed for a large range of occasions.During this period, evaporated milk was also being used for babies(Jenny T. Bond, 1983).

Evaporated milk has double the supply of milk essentials like calcium. This evaporated milk was being used as a formula. There is modified protein, electrolytes and carbohydrates that can help improve babies digestive system while still obtaining nutrients. Once evaporated milk’s nutrients became known it began to be implemented into different foods. This recipe pamphlet is an example of how evaporated milk was integrated.  During the second world war, millions of cases of evaporated milk were used to supply safe whole milk to the armed forces. Those fighting overseas still needed to obtain their nutrients, and this was an easy way to consume it. If they tried to ship regular whole milk, there was a high chance that it would spoil and rot before it even arrived. In 1945, there were 87 million cases of evaporated milk that was produced for the armed soldiers overseas. After the war was over, this trend continued. These men who had been fighting still wanted the evaporated milk. Many people began incorporating into their food. A cheap and easy way to retain nutrients without the worry of an expiry date (E. H. Parfitt, 1972). 

This pamphlet survived because of its relevance in the food market during its time, and for research purposes. It was sold to consumers by the Dairy Foods Service Bureau and was circulated between friends and family in a community. As well as, passed down through generations. It survived through special care, use and value. There was no mass production of this pamphlet, so this pamphlet could not have gone far. It was passed around Toronto Canada and was donated to the University of Guelph in 2005. These pamphlets were often sold and featured in cookbooks, on products, menus, etc. Pamphlets were not usually sold on there own (Filipino,2017). 

Three specific things that this culinary pamphlet could tell me about the period in which it was made was the gender roles, the economy, and political environment. 

This pamphlet was created in 1955, and at this time gender roles were stringent. They are nothing like we see today. Men would go to work all day, and then women would stay home and work around the home. Women would cook, clean and anything around the house that needed to be done. Men would then come back and expect a cooked meal and a clean house. The pamphlet was aimed at “homemakers” which were the women. This is indicated at the beginning of the pamphlet when Marie Fraser addresses a letter to “homemakers” (George, 2013). 

This era was also the expansion of the economy. After the second world war, all the men came back and were able to work full time again. The economy began to pick back up once families were making a steady income. People started to have a source of discretionary income and the industrial revolution began. There was a housing boom as prices became affordable, and families were able to upgrade. The economy was filled with high levels of employment, good wages, and overall prosperity. Appliances were beginning to be available in this era. The pamphlet included the use of appliances in the cooking process, eg. Refrigerators, a floured board. Technology had begun to advance in as the booklet is typed, there are drawings and digital pictures included. 

After the second world war, when the pamphlet was created. The liberals were still in government. Not only was the economy beginning to strive but so were the national policies. The social welfare aspect of the government was increasing tremendously. Universal healthcare, veteran old-age pensions were introduced. The pamphlet was created at a time when the civilians rights and social welfare was growing (Canada History, 2013).