This specific piece of ephemera served many purposes, including that is was very family-oriented. Therefore it was designed to be used when cooking a family dinner, which is when you can also take into account the target audience as it is targeted fro women and families, therefore it would be designed to serve a specific purpose towards them. As well as it provides an assortment of simple and efficient recipes to make a delicious meal using their companies fish, while serving a variety of different purposes, as well as since fish is not something that is usually prepared as a snack, this suggests the product was often served for family occasions or large gatherings. Although, the portion size also suggests it can be made for a family dinner of regular sized family. the catalogue also give the option of allowing one to use their own fish or a different kind of fish of their preference, as the recipes can be made with different types. That being said, this will bring in a larger audience and many more that will be willing and wanting to buy this product. It also serves the purpose of ensuring your food is top quality by providing several tips and hints within the pamphlet to improve your meal and ensure it is made to the best it can be.

Within the first few pages of the pamphlet, it includes images of women preparing dinner for the families. Therefore this suggests women may have used it, as well as along with the portion size, you can determine it is meant for a family dinner. That being said, the time period also has a lot to do with who specifically is using this product, as it was a much different period then and therefore had different social norms, including that of women used to prepare all meals and were supposed to stay in and clean the house as well as take care of the children. Not only was this product mainly used by women and families, but also for the Indigenous community. This can be thought as there are several images, including a very largesse on the front page of indigenous people and their culture, allowing one to think these recipes can be part of their religion. This would highly increase the amount of copies being bought, as it is targeted to such  wide range of people, therefore a wide range of interests and values. 

There were many indications on this pamphlet that it has been successful in the past as well as continues to be successful. To start off, the catalogue was only intended to be produced and distributed for one year, as indicated on the front of the pamphlet. The company also obtains several different brands, with this specific one being Chief Northern, continuing the specific item and products of that year. As well as on the second page it has a money back guarantee sign, showing the item must have had to be successful in the past, otherwise people would continue to return this product, proving it is high quality. Another way it survived would be the constant updates each year to ensure their products are to best quality as well as are recent and updated to peoples interests and needs. Since they updated their products every year, it made it much easier for them to relate to their customers and really take into account what has been popular and what hasn't in order to keep up with their specific and personal interests. Since the item was only distributed during that one year time span, it would have only been accessible at that time person, therefore that would be the only time it would be bought and sold to customers. The item was produced in Saskatchewan, although it has a specific address in which it would be sent being 2840 Albert Street, this indicates that it was only circulated throughout the cities in Saskatchewan, ant his is also where it was originated and produced. 

Within the current time period it serves the purpose of providing information about commonly eaten foods and recipes that were eaten in that specific time period. It allows us to get an understanding of who the target audience used to be, as well as how different the generations were. It also shows us that this company was very concerned for their product and always wanted to keep their products up to date and within the customers interests, as they had a different catalogue produced every year. It shows this company also cares a lot for quality, due to the money back guarantee, as well as it shows this catalogue was not a one time thing for the company. They took their past products in order to expand and continue to improve their items.