Pressure cooking at home became a big deal in 1938 when German Alfred Vischler introduced his “Flex-Seal Speed Cooker,” the first “saucepan-style” pressure cooker (National Presto Industries, Inc, 2007). A product appealed to women at the time, as it was expected that women cook for their husbands and family. The pamphlet “when you cook with a presto cooker” has pictures of housewives advertising the presto cooker with captions stating “you will win family, fame and affection”. The pamphlet even uses key words like “queen” referring to housewives specifically. Then, WW2 temporarily ended the manufacturing of presto cookers due to the lack of aluminum that was taken for the war effort (National Presto Industries, Inc, 2007). Food rationing effected the way people ate causing a decrease in necessities like presto cookers. The idea of presto cookers was still popular as women had to work and did not have time to prepare food, although, there were not enough presto cookers being made to go around (Boston Mass, 1977, p. [Page 39]). As soon as the war sub sided the market grew, making it hard for the market to keep up with the demands. From there sales for presto cookers skyrocketed (Boston Mass, 1977, p. [Page 39]).