According to the information located on the inside of the pamphlet, there is a selection of simple recipes to follow for different desserts, such as cookies, brownies, and cakes.  Five Roses had originally come out with a cookbook that was much larger, containing almost 600 recipes, and had been mailed to nearly 650,000 locations in Canada ("The Five Roses Cookbook"). Looking at this specific item's size, it can be assumed that this pamphlet came free, perhaps with an item that the Five Roses was currently selling, and was not to be purchased.  It can also be assumed that the specific item sold was Five Roses Pre-Sifted Flour.  This is evident through the ingredients list mentioned in each separate recipe.  Every ingredient is listed with no brand, except for the flour.  This is a common marketing technique that is used to draw customers to use only the specific item they purchased for the that specific task.  No reliable resources have been found indicating the exact purpose of this piece of ephemera.