Advertisements for products became more popular as Canada was introduced to American culture on television.

Although there is no historical context specified through research about this specific pamphlet, one can examine the societal and cultural conditions at the time of its creation and relate them back to the pamphlet and its context. In the 1950's, women were working more and more outside of the home and taking on more responsibilities on top of their household duties (Women in the Labour Force). Because of this, the pamphlet could have been targeted towards women and wives with busy lives that were required to make a meal for guests, since that was their job and that was what women were expected to do during this time period. As opposed to other recipe pamphlets and ads created during this time, there is no clear gender being targeted throughout, though given the time period, it is likely that wives were the target.

Advertisements for products became very popular in the 1950's, as American culture strongly influenced Canada (Advertising). This was especially true when CBC went on the air in 1952 and Canadians got a glimpse of America and its TV shows and products (Advertising). This emphasis on advertising is evident in the pamphlet, as you can see products like Mazola Salad Oil and Crown Brand Corn Syrup being mentioned numerous times in the recipes, and the products also being pictured on the third page. The names of the products are also listed on the cover of the pamphlet, putting further emphasis on the advertising that was becoming more popular during the 1950's.