Page 2 of the Booklet

The value of this piece of ephemera is very hard to define. On the piece itself, it is written as being worth $10, however, there is little to provide evidence of the authenticity of this price. We can assume that the value might be more significant because Heinz no longer produces and sells peanut butter, making this piece of advertising harder to come by. Sentimentally, it might mean more to someone who experienced and enjoyed Heinz peanut butter while it was produced or remembers the effect the brand had on them during hard times growing up (Upton, 2014).