This booklet was published by the Poultry Products Institute of Canada Inc., with help from the Ontario Agricultural College, The Department of Agriculture, The Pennsylvania State Poultry Federation, and the Poultry and Egg National Board of the US.
Interestingly, unlike many other culinary ephemera that is similar to this, it stays away from gendered language. It is probably intended for middle-class families in Canadian suburbs, for several reasons. Firstly, only a middle class family would have the time, space, and money to devote to building a barbecue pit, even if they do claim it is a fast and easy process - it is not. It also states that a poultry barbecue is a great idea for events held at service clubs, womens groups, and industrial organizations' annual picnics, all of which are relatively middle class activities.
It's purpose, at the time of publishing was to inform the general Canadian public in quite simple, yet detailed prose, the advantages of choosing to barbecue poultry instead of other meats. It also teaches the reader how to construct barbecue pits, create sauces for the barbecuing process, and preparation methods.
Now, it is but a relic of the past, shedding some light onto the dietary habits and cooking culture of 1950s Canada.