How did it survive?

     Preservation of beer labels isn't as difficult as the other articles in our exhibit. This is because these articles are made out of paper and are largely mass produced by some sort of machinery, probably not as efficient as the present machinery... but nonetheless.

How did it circulate? 

     Another piece of information that could help with the higher chance of preservation of the label is that, at the end of every day of an operation, labels should and would be removed and stored away from the labeling area. This is to avoid the usually humid atmosphere of the bottling shop. (MBAA, 1982)

Where has this item been?

     These articles were handed to us to explore and research, from the University of Guelph's Library archival staffs. But the article belonged orginally to John W. Sleeman the great-great-grandson of the original brewmaster who has been accumulating these family’s historical artifacts.

     In a press release, John Sleeman is quoted saying “I have always hoped that we could somehow preserve them for the future but also make them available for the public to see and enjoy. I’m delighted to say that, with the University of Guelph’s wonderful archival facilities, this has now been made possible.”(CNW, 2013)