Purpose & Function

This trade card functioned as a commercial advertisement for E.R. Bollert & Co. It specifically advertises “tweeds, clothing, and furnishings” boldly on the front side of this card. In the right of the ad is a picture of clothing racks with a robe, shirt, ties, socks, handkerchiefs. Only mens clothing items are advertised on the card which means this advertisement is most likely geared towards boys and men. 

During this time period (1890's) commercial trade cards were considered one of the best methods of advertisement. Customers were handed these convenient, pocket sized advertisements when entering or even passing by stores. Trade cards were an excellet way for companies to endorse the products and services they offer, and the coloured lithography displayed on the front of this card would also draw attention to anyone who came across it.