Historical Context

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Lithography Machine 

This trade card does not have a specific date written on it, but it can be assumed that it was created some time in the 1860s/1870s when Charles Raymond’s company was already in their factory in Guelph.  Canada was increasing its industrial aspects and becoming more nationally known and respected. Trade cards were introduced in Canada and the United States as a tool for advertising, but when lithography was introduced (an easier and quicker way to produce the cards).  Businesses used the trade cards and their simple but effective methods for marketing. This increase in sales and an easier way to mass produce the cards greatly increased the production of these cards.