On the backside of the postcard there is a small inscription, detailing historical information about the Robertson Clan. This was a key component of all the postcards in this particular series. This postcard was likely sold on the premise of the historical description contained within. It would also appeal to those who lived near Loch Rannoch and associated with those mentioned in the postcard (Bjarne, 2005). This postcard would also appeal to those visiting Scotland, as it contains historical information of a particular clan, which could be appealing to those looking to understand their surrounding environment when traveling. The text on the back of the postcard has a connection to the red crest on the front of the postcard, as it is the Robertson Clan crest. For this series of postcards, the picturesque landscape on the front of the postcard depicts the area in which the clan resided. The postcard likely survived all of these years as many collect postcards made by Tuck & Sons. Also, there is very little known information pertaining to the “Scottish Clan series” as there were only a few dozen cards in the series (Mitchell 2019).
In the present, postcards such as this can be used by historians to observe cultural, historical and artistic entities of the past. This postcard in particular can provide historical information regarding the Robertson Clan and also presents hand drawn pictures from the era. However since this is a blank postcard in the sense there is no personalized handwritten information a cultural connection to the time period is vague. Information regarding the Robertson Clan however exists, as they were once a prominent clan in region surrounding Loch Rannoch. The clan system that existed in Scotland was based on the premise of shared ideology between different groups of Scottish people. These clans would defend their tartan to the point of death. A tartan is a symbol of a given clan, and the Robertson can be seen on the front of the postcard (Robertson 2019).