The front of this postcard portrays Armstrong's Hotel, in Glasgow. Aside from the hotel, the postcard also depicts the popular shopping steet, Buchanan Street. I would date this postcard to be around the early 1900's. This is due to the mansion of John Reid being visible before its conversion into the Argyll Arcade, Europes oldest covered shopping mall. Additionally, this postcard is issued under the Reliable Series, which is published by William Ritchie & Sons Ltd, a company based in the UK and Ireland, and established in 1902, placing the date of the postcard after this date. The postcard is around average size, with both sides being in relatively good condition. The postcard displays a photo of the street, with the primary focus being on the right side of the street, with a horse and buggy being parked outside of Wylie Hill's, a large department store which was finished in 1889. I don't believe that this postcard has its own audience nessessarily. Due to its reputation as a shopping street, it would be reasonable to assume that tourists would send a postcard of Buchanan St. to their friends and family to show them where they had traveled. Furthermore, this postcard would be a very strong resource to have for those interested in Scottish Tourism History, as well as those with an interest of Glasgow. 

The back of this postcard is relatively in good condition, with the back text still being visible. Although not containing any publishing information, it can be determined however that this postcard was used for Inland Postage only, meaning that it would not be able to be sent outside of the country.