When observing the physical properties of this postcard there is a distinct style centered around the MacArthur Tartan, as the name suggests. There are various ways in which this family clan is displayed, through both the tartan plaid pattern present in the background, the clan crest in the bottom right corner, and the imagery depicting Loch Awe. As well, there is an illustration of a plant, and after researching extensively without success, I can only assume that this also has a relation to this particular clan. As I mentioned previously, a large focal point on the front of this postcard is the illustration of Loch Awe. This location is significant to the clan because the chief is said to have had his estate beside this body of water located in Argyll (Adam and Innes of Learney, 1960). It was here where one of the chiefs of the clan was put to death by King James I, leading to the decline of The MacArthur’s power (Adam and Innes of Learney, 1960).

There is very little printed word included on the cover of the postcard, the only text being the words Loch Awe which is associated with the landscape image above, as well as the title of the MacArthur Clan above the crest. On the other hand, the back of the postcard includes a great deal of printed text. It states basic information such as the publisher and location, as well as a small description of the history of the MacArthur lineage. The lack of handwritten text tells the reader that it was not used as a form of communication, but it is likely that it was either collected or obtained for sentimental purposes.